GRADE YOUR TITLE
If a title sits in the showcase for two years, the problem is not the title.
Grading

If a title sits in the showcase for two years, the problem is not the title.

by The Games Market RedazioneApril 30, 2026

Un real case, 80 euros of grading, 600 euros of sales. And an uncomfortable question for those who run a video game store, the Neoplay case.
[Operation summary table]
[Operation summary table]
Six hundred euros in one afternoon at Romics, February 2026.
Sul tavolo of a fair in Rome, a GTA Trilogy for PlayStation 2 changes hands for six hundred euros. It is not a hard-to-find item. It is not a prototype. It is a title that anyone who has worked in the Italian market over the last twenty years has seen and handled at least once.
Two years earlier, the same item had remained in the shop window for two seasons without finding buyers even at two hundred and fifty. Same piece, different price, different reaction.
Between one moment and the next: eighty euros spent to get it certified, a plexiglass case, and a score of nine out of ten. This is the story of how a motionless object becomes an asset. And why it should matter to you if, right now, you run a video game store and have a warehouse full of titles that no one buys.
The paradox of the invisible object
The timeline is simple. 2022, Lucca Comics: the item is purchased for one hundred euros. 2023 and 2024: on sale for two hundred and fifty. Unsold. End of 2025: transferred to Neoplay for one hundred and fifty euros as a direct purchase.
Early February 2026: graded by TGMGrading.
Febbraio 2026, Romics: sold for six hundred. In between, two years of silence. Not a wrong item, nor an out-of-market price, nor — above all — just any title. GTA Trilogy PS2 is not filler. It is a piece that, by type, print run, and historical position, has real value on the Italian collectibles market.
Whoever knows it knows. The problem was not there. The problem was that, displayed in the shop window among hundreds of other titles for sale, it had no way to declare it.
In a store, an interesting object must shout on its own amid the noise of the other objects for sale. And amid the background noise, no one shouts. The collector who arrives at a fair with five hundred euros in his wallet does not want on paper: he wants proof.
Proves that the status is really what it seems under a neon light from six meters away. And, above all, it wants someone to have done the selection work for him that someone has said, among a thousand pieces, “this deserves it.” Until that proof is missing, and until that curatorial work is missing, the object does not exist for the buyer.
It exists only for those who sell it.
And the difference is almost always not in the price.
It is in being seen.
[Timeline and grading effect]
[Timeline and grading effect]
The frozen capital
The average Italian video game retailer does not think of their inventory as financial capital. They think of shelves, boxes, stock on hand. But every unsold title is, in every respect, tied-up capital.
Real money that could have been invested differently and instead takes up physical space, loses margin every month, and requires management time. Do the math for your store.
How many titles have you had on sale for more than twelve months? Multiply their theoretical price by the number of months they have been sitting there. Estimate an opportunity cost of even just three percent per month, including shelf rent, cost of capital, and loss of relevance.
The number that comes out is how much the warehouse you thought was stock is costing you each month. This is the hard part to accept: idle stock is not an asset, it is debt in disguise.
È an account you pay for, in place of the buyer who never shows up. Grading solves a specific but central problem. It turns an unreadable object into a readable object.
Gives the buyer the certainty they are missing today and that its absence is the reason your piece is stuck. It is not a cosmetic operation. It is a capital operation.
What happens when an object is graded
TGMGrading — The Games Market Grading — is the first video game grading service in Europe that uses low-intensity X-ray scanning to examine the item even beneath the surface.
It is the difference between looking at a cover and understanding what is really inside a sealed case. The process takes place in six phases.
- The process begins with a thorough visual inspection: condition of the edges, scratches, color uniformity, condition of the case and manual.
- It moves on to X-ray scanning, with an industrial machine costing over two million euros, which makes it possible to see inside the casing without opening it.
- The analysis follows: more than one hundred parameters are compared with a proprietary database developed by the TGM team and powered by an artificial intelligence system trained on thousands of certified pieces.
- The technical phase is followed by the human one. A multidisciplinary committee that assigns the final score.
The piece is then sealed in a plexiglass case, with anti-opening adhesive. From that moment on, the certification number uniquely, permanently, and verifiably identifies the object.
Everything takes place between Bergamo, Milan and Brescia. Local production, European standards, compressed timelines: five working days for the basic service, up to fifteen for the full options.
The result is not a more beautiful object. It is an object that speaks a language the market recognizes. For the buyer, it means trust. For the seller, it means stopping apologizing and starting to sell.
There is a second effect, less immediate but just as important. Grading creates a synthesis. It takes from the stockroom the pieces that truly deserve attention and places them in a separate class — physically, in the display case; economically, on the price tag; narratively, in the story the dealer can tell.
The title that used to blend in with the others becomes the title around which the display is organized.
The market that is coming
The most recent data from Grand View Research estimate the European collectibles market at one hundred and nineteen billion dollars in 2025.
The projection for 2033 is one hundred ninety-three billion.
A compound annual growth rate of six point five percent, bringing Europe to account for over thirty-seven percent of the global market.
Italy is among the five driver countries of this growth, along with Germany, the United Kingdom, France and Spain. It is not a niche market, and it is no longer a hobby of an aging generation. It is a real financial segment, with buyers who move according to the same logic as those who buy watches, art prints or vintage wines: they want a readable, verifiable, transferable asset class.
Dentro this market, the premium grows more than the rest. The certified segments — graded video games, slabbed cards, authenticated memorabilia — are those that drive the curve. Not because the object is worth more in itself, but because certification lowers the buyer’s risk. And less risk means a higher price. The market is not waiting. It is getting organized.
The question is only how quickly your shop can get organized with him.
[Same item. Four times the price. +300% compared to the last sale before grading.]
[Same item. Four times the price. +300% compared to the last sale before grading.]
Return to the GTA case
Now the bare numbers.
The GTA Trilogy PS2 case bought for one hundred euros at Lucca Comics 2022. Kept on sale at two hundred and fifty for two seasons without finding buyers. Sold to Neoplay for one hundred and fifty euros, to close a deal that was going nowhere.
At that point, the cycle could have ended there. Instead, no.
The piece enters the TGMGrading process, total cost eighty euros. It comes out with a grade of nine, in a display case. It is exhibited at Romics in February 2026 and sold, in a single day at the fair, for six hundred euros.
The numbers, for those who read. Four times multiplier on the final price. Value delta between pre- and post-grading of four hundred and fifty euros. Return on the grading investment of five hundred and sixty-two percent.
For every euro spent on certification, five euros and sixty cents in net return. What has not changed: the object. Same disc, same case, same manual. Same game that two years earlier nobody wanted for two hundred and fifty euros.
What changed: what the market could see.
[The return on 80 euros of grading. For every euro invested, €5.60 net return.]
[The return on 80 euros of grading. For every euro invested, €5.60 net return.]
For your warehouse
The stock in your store is, today, an archive of unanswered questions. For every title on display, there are three things a potential buyer would like to know and cannot. Is it authentic? Has it been preserved well? How much will it really be worth in six months? In the absence of these answers, the buyer does the only rational thing: moves on.
Or, if you really want the title, raise the price to discount all the risk you are taking. In both cases, you lose. A graded object is not a more beautiful object.
It is an object that the market should no longer ask questions about. And when the market has no more questions, it pays full price.
Non all titles in your inventory are worth grading. But at least some of them — probably much more than you think right now — are.
What changes when an object becomes readable. The buyer’s decision-making process before and after TGMGrading certification.
What changes when an object becomes readable. The buyer’s decision-making process before and after TGMGrading certification.
Let's talk about it
Do you manage a video game store? Tell us what you have in stock: which titles, how many pieces, and how long they have been sitting there. Together we will study which ones can enter the TGMGrading grading process and, above all, how to get them off the shelf.
The partnership process is explained to you step by step, but the first step is a conversation write to us here: https://www.thegamesmarket.com/supporto
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The Games Market Redazione

The Games Market è una piattaforma internazionale dedicata a videogiochi contemporanei e retrogame. Offre dati di mercato, strumenti tecnologici e servizi come il grading TGM per valorizzare e acquistare videogiochi con consapevolezza.

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