GRADE YOUR TITLE
A retro video game store at work: the partner store of the ecosystem
Stores

The partner store

Becoming a partner of The Games Market is not about reselling an appraisal. It is about opening a business inside your business: a new revenue line, with the technical tools, the training and the experience of a network already at work.

For: retro game and collectibles stores Certification: ISO 9001:2015 Network: real cases from partners
The problem

"My customers ask for graded items and a grade the market actually recognizes. I cannot do the grading myself, but I want to be able to offer it in my store."

The TGM answer

The partner store does not resell an appraisal: it opens a service inside its own walls, backed by an ISO 9001:2015 certified partner. The Games Market supplies the technical tools, the training for the people behind the counter and the network's case files: the partner does not start from scratch, it starts from where the other stores have already arrived.

What The Games Market brings

What The Games Market brings to the partner

Technical tools

Access to TGM Nexus, the AI management platform, to the graded-only marketplace and to TGMGrading services. The technical infrastructure is the one The Games Market runs, ready and field tested.

Training

A program that starts with the grading scale and ends with the relationship with the collector. You learn how grading works and how to make it pay off on the shop floor.

Case studies from the network

What works at one partner becomes method for the others. Every store draws on a body of cases built across the TGM network, not on a theory manual.

Two cases from the network

Grading moves the numbers

What grading does to a store is not a theory. These are two concrete episodes told by The Games Market partners: what changes at a convention when the booth displays graded items, and what happens to a title that sat in the window for two years.

“Grading is not just a certification. It is marketing.”

Grading at a convention, according to NeoPlay

Partner NeoPlay shows up at the Montichiari convention with its usual booth: ungraded items, no display cases, no labels on show. The following week it brings the same booth to Como Fun, but with a section dedicated to TGM graded items. The gap between the two weekends says everything.

NeoPlay · revenue from two consecutive conventions
Montichiari, without graded items€4,000
Standard booth, no graded items on display.
Como Fun, with a graded section€8,000×2
Same booth, plus a case of TGM graded items: revenue doubles.
Source · The Games Market, "Grading is not just a certification, it is marketing", NeoPlay case.
200 people
stopped at the booth in three hours
7 min
average dwell time, against the standard 20 to 60 seconds
15%
conversion: 30 purchases out of 200 contacts
+160%
ROI in two days

Grading does not act on the item, it acts on everything around it. The passerby stops, stays longer, trusts the catalog, and buys. Five multipliers working in a chain: attention, time, trust, conversion, revenue.

The point of the partnership

For the store it is one more business inside the business it already runs. For The Games Market it is a network growing store by store. An agreement where both sides grow.

How to become a partner

A simple path, with support at every step

1

It starts with a conversation

We work out together what kind of store you are, what customers you have and what room there is for a graded line in your business. No abstract forms, a technical conversation with the people who run the network.

2

The tools go live

TGM Nexus, access to the graded marketplace and a direct channel with TGMGrading. The infrastructure moves into the store without rewriting what you already do.

3

The counter staff gets trained

Your people learn to read a label, to present a graded item, to handle a collector's request. It starts with the grading scale and ends with the sale.

4

You join the network

From that moment on, your store no longer works alone. It draws on the network's case files and helps build them, one case at a time.

A business inside your business

The partner store does not start over: it starts from where the TGM network has already arrived. Tools, training and real cases, so that every counter works like an experienced partner from day one.

Bring your store into the TGM network

Technical tools, training and the case files of a network at work every day. Open a business inside the business you already have.

Negozi · Il negozio partner · The Games Market